I don’t really understand Randy Pitchford. He’s one of very few gaming CEOs whose name I remember, mostly because every time a new Borderlands game rolls around, he decides to randomly pick fights with people on Twitter.
And every time I have to imagine that there’s got to be a better way to manage it then this. Surely Gearbox employees must be envisioning the same thing. They actually know him as a person, I’m confident they could come up with a good solution.
Perhaps a good solution isn’t even necessary.
I don’t even think he’s rage-baiting it, I think he’s just like this. If I owned a company, and it had just released a product with more crashes then I-93 on labor day weekend, I wouldn’t be randomly picking fights with people on twitter.
Sure, there’s the flip side reality of it, which is that this behavior is so clockwork at this point, that he’s basically just a staple of “games journalism”. He is for IGN and Kotaku what pandas and tigers are for National Geographic. If I worked either of those outlets, I’d have alt-accounts to constantly taunt him, on the off chance that I annoy him enough to get a reaction I could screenshot and post to r/games and meet my view quota for the month.
I would be tapping the glass all day long.